Interviews

How to Grow Awareness of Your Employer Brand

Ashley Cheretes faces a challenge familiar to many employer brand leaders: Her company isn’t top-of-mind for many candidates, despite touching millions of lives. “Cigna is the most well-known unknown company,” jokes Cheretes, Cigna’s Head of Marketing, Talent Acquisition. “When you throw in the fact that we are technically an insurance company, we are often not …

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my coworker is changing her appearance to match mine and rips my work off the walls when she’s mad

A reader writes: I’m an elementary school employee and relatively new to the job. I get along well with most of my coworkers, with the exception of “Therese.” Therese is in her 60s and works next door to me, and when I first started this job, I thought she was a friendly (if eccentric) coworker. …

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should I tell a candidate her goals are unrealistic, I don’t want to lead all our meetings, and more

It’s four answers to four questions, plus a story. Here we go… 1. Should I tell a candidate her career aspirations are unrealistic? I am currently in the process of hiring for a position that I would consider just above entry level. It is a role in an operations department that supports an organization in …

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should I apologize if my fly is down, telling my bosses they need to work more, and more

It’s five answers to five questions. Here we go… 1. Should I tell my bosses they need to work more? I work at a small real estate brokerage in a major U.S. city. I was brought in to help organize their systems and to increase productivity. The owners are a married couple and I’m their …

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